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• Paying for 4 years of college can be a staggering task. Thankfully there is help available in the form of financial aid. But applying for financial aid is a complex process including many important financial planning decisions. Parents and students, left to do the process on their own, will routinely make mistakes costing them thousands, even tens of thousands, of dollars per year in reduced aid.

• Our mission is to ensure that every student will get every dollar to which they are entitled. Further, we assist families by showing them the most effective ways possible to pay the portion of college costs not covered by financial aid. The Department of Education calls this Expected Family Contribution (EFC).

• We further realize that parents have other financial goals besides a college education for their children. Balancing retirement objectives against educational objectives is an important part of our practice.

March 27, 2006
THE WALL STREET JOURNAL

Some people arent getting as much of that money (financial aid) as they might be able to. There are ways to legally manipulate your (financial) data to improve your financial aid eligibility.

Our firm is a member of the National Association of College Financial Advisors (NACFA). NACFA has made arrangements with NelNet to provide its members with the on-line application process for student loans.

• We offer parents and students a complete package of college advisory services. Those include:

1. Career Counseling
2. College Search
3. Form Completion Assistance
4. Award Letter Evaluation and Negotiation
5. Expected Family Contribution Reduction
6. Expert Advice on Payment of the Remaining EFC